Chain of hotels became famous in the mid 20th century... Clients could found the same hotel room everywhere they were going via Hilton, Holidays Inn... WHAT A SHAME! Staying in the same type of room, sleeping in the same linens, same bathroom with the same horrible beauty products...(brrr)! but for travellers scared of what they are gonna get in Melbourne coming from US... it is maybe better to think like that.
Today, the new tendance is...
BOUTIQUE HOTELS! The new fashion places to stay and the best according to journalists... Is it the same kind of concepts? Kind of... You know what to expect! Very modern furniture, great flower decorations... great restaurant making the same menus with this new tendance: "lemongrass flavor"; the bar area is the same: same cocktails everywhere, same music... hummmm... isn't it what happen to the chain of hotels? Boutique hotels is a great concept however all look approximatively the same (of course they have the same designer). The problem is that all travel publishers and style profesionnals talk about the boutique hotels as the best places to be or to seen! They are the IDEALOGUES of the boutique hotels! But you have to understand that experience a night in a boutique hotel is not experiencing the city at all (not as if you were staying in a B&B for example).
Travelling is not being seen but experience things!
1 commentaire:
I think chains are not dead because there will always be a category of people willing to have the same standards wherever they go and stay at a familiar place.
However boutique hotels will I believe have an increasing clientele especially if the latter are well marketed.
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