Isabelle Polomack / Elodie Choquet Team exercice (suite)

Revenue Management: Isabelle Polomack / Elodie Choquet

OUR HOTEL: Collegehotelamsterdam.com

OUR 3 RESELLER SITEs: tobook.com, gtahotels.com, worldby.com

ANALYSED CRITERIA

TARGET TOBOOK.COM

*International target
*International offers
*Business and leisure guests
*Various budget

TARGET GTAHOTELS.COM

*International target
*International offers

TARGET WORLDBY.COM

*International target
*Customers with high purchasing power

OFFER TOBOOK.COM

*Various offers
*1 to 5 stars

OFFER GTAHOTELS.COM

*Various offers
*1 to 5 stars

OFFER WORLDBY.COM

*Only European offers
*Various offers hotel chain, villas, apartments, castles, farmhouses, boathouses, chalet

NAVIGATION TOBOOK.COM

*Easy navigation

NAVIGATION GTAHOTELS.COM

*Lack of flexibility
*Seek for Netherlands not very practical
*search criteria are not accessible immediately

NAVIGATION WORLDBY.COM

*Very good and easy navigation
*Wide choice of the search criteria

INFORMATION TOBOOK.COM

*Relevant information about the product
*Photos,map,facilities, tourism information

INFORMATION GTAHOTELS.COM

*Strong relevant information about the product
*Photos,map,facilities, tourism information, user reviews

INFORMATION WORLDBY.COM

*Strong and complete relevant information about the product and Amsterdam
*Photos,map,facilities, tourism information, travellers reviews

BOOKING TOBOOK.COM

*Easy booking

BOOKING GTAHOTELS.COM

*Easy booking

BOOKING WORLDBY.COM

*Easy and fast booking

SERVICES TOBOOK.COM

*Affiliate program
*Instant online booking
*Immediate confirmation

SERVICES GTAHOTELS.COM

*Best rate guaranteed
*Instant online confirmation
*Last minutes bookings

SERVICES WORLDBY.COM

*Best price guaranteed
*Personal and customized travel assistance

NOTES TOBOOK.COM

*No guaranteed program
*Transparency of prices
*Confidentiality of information customers
*Lack of attractivity

NOTES GTAHOTELS.COM

* Attractive site
*Wide space for the description of our services

NOTES WORLDBY.COM

*Elegant and artistic design
*Wide space to describe the services of our hotel*Transparency of prices and rate

FINAL CHOICE

tobook.com marked as good

gtahotels.com marked as fair

THE BEST RESELLER FOR COLLEGEAMSTERDAM.COM IS WORLDBY.COM

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