Isabelle Polomack and I picked up these 3 reseller sites:

TOBOOK.COM
GTAHOTELS.COM
WORLDBY.COM

ANALYSIS


TARGET TOBOOK.COM

International clients
Business and leisure guests
People who can be looking for cheap or more extensive places to stay
Group bookings

TARGET GTAHOTELS.COM

International clients
Leisure people
People who have specific requests
Hotel and activities for all types of travellers


TARGET WORLDBY.COM

International target but always europeans (french, italian, spanish)
People looking for big cities
People looking for either B&B, hotels or apartments (not only one type of accommodations)

REACH TOBOOK.COM

To provide hotels with innovative technological products and services, to enable them to service their business and leisure guests.
Furthermore they want to create a virtual hotel market where travelers can find all the information they want about hotels.
tobook.com wishes to be the most valued site in the field of on-line reservations based on price, convenience, functionality and comfort
(we looked for those information in the mission of the company)

REACH GTAHOTELS.COM

1 million customers since 2000
80000 visitors a day
Adding a hotel to gtahotels.com inventory will ensure that it is seen by members of the gtahotels.com Travel Agents Program thereby increasing the hotel’s chances of receiving bookings. Hundreds of travel agencies are registered with them and visit the site regularly.
(we looked for those information to the mission of the company and the benefits of registered a hotel with them)

REACH WORLDBY.COM

7 million pages visited
worldby.com are committed to providing detailed information and rich photographic content on selected accommodations in Europe and the world, giving their clients all the information they need about the property when they reserve their vacations online


IMAGE PROJECTED / TYPE OF HOTEL TOBOOK.COM

From 0 Star to 5 Star hotels, apartments and B&B
Very easy to use according to guests’ requests
Simple but very good description of places to stay
Offers maps

IMAGE PROJECTED / TYPE OF HOTEL GTAHOTELS.COM

From 2 Star to 5 Star hotels
Very touristic website
People can pick their accommodations according to the attractions of the cities
Not a very easy format to use (many information everywhere)

IMAGE PROJECTED / TYPE OF HOTEL WORLDBY.COM

From 1 Star to 5 Star hotels, apartments, residences
Clear image
Upscale website
Good presentation of hotels by area and type of accommodations depending on what guests are looking for as far as facilities.
Simple, easy to use
Not too technical but not old-fashioned

AFFILIATE PROGRAMS TOBOOK.COM

Yes !
They give 45% of their commission to their partners
Tobook.com gets 10% commission of each finalize reservation costs

AFFILIATE PROGRAMS GTAHOTELS.COM

Yes !
Partners will be offered an industry unmatched 8% commission on all confirmed sales
Incentives for higher referral volumes will be also offered meaning that they offer even higher commissions rates
Co-branding to sites that generate higher sales throughout banners

AFFILIATE PROGRAMS WORLDBY.COM

Yes !
In % : for each reservation received from travellers, partners get up to 5% compensation of the reservation net value
Pay per reservation : a fixed sum up of 5 euro for every visitors who clicks on links on your site and then book a hotel stay using worldby.com reservation systems

TYPES OF MARKETING PROGRAMS OFFERED TO PARTICIPATING HOTELS ? TOBOOK.COM

Free presence at tobook.com
Free tool for updating availabality information on all other hotel’s websites
Free homepage for the hotel which will be submitted to more than 2000 search engines worldwide for higher rankings instant reservation service at the website
Be present on " special offers "
Highlight at no extra cost the extra offers of the hotel
Pictures, description of the hotel…

TYPES OF MARKETING PROGRAMS OFFERED TO PARTICIPATING HOTELS?
GTAHOTELS.COM

Partnerships with search engine websites such as kelkoo.co.uk, nextag.co.uk or travelsupermarket.com ensure that the gtahotels.com inventory gets maximum exposure
Feature at the top of google.com search results
XML technology gtahotels.com connects directly to 1000 of travel suplliers throughout the world
Pictures, description of the hotel…

TYPES OF MARKETING PROGRAMS OFFERED TO PARTICIPATING HOTELS?
WORLDBY.COM

Authorized tour operators
XML integration
Lowest price guarantee
Continious customer satisfaction survey
19 online publication
Pictures, description of the hotels…
describe each property in as much detail as possible. Each property has its own web site of 10 pages.
Each property has its own "photo gallery" of 30 to 60 images, the policy being "the more the better".