Isabelle Polomack / Elodie Choquet Team exercice (suite)

Revenue Management: Isabelle Polomack / Elodie Choquet

OUR HOTEL: Collegehotelamsterdam.com

OUR 3 RESELLER SITEs: tobook.com, gtahotels.com, worldby.com

ANALYSED CRITERIA

TARGET TOBOOK.COM

*International target
*International offers
*Business and leisure guests
*Various budget

TARGET GTAHOTELS.COM

*International target
*International offers

TARGET WORLDBY.COM

*International target
*Customers with high purchasing power

OFFER TOBOOK.COM

*Various offers
*1 to 5 stars

OFFER GTAHOTELS.COM

*Various offers
*1 to 5 stars

OFFER WORLDBY.COM

*Only European offers
*Various offers hotel chain, villas, apartments, castles, farmhouses, boathouses, chalet

NAVIGATION TOBOOK.COM

*Easy navigation

NAVIGATION GTAHOTELS.COM

*Lack of flexibility
*Seek for Netherlands not very practical
*search criteria are not accessible immediately

NAVIGATION WORLDBY.COM

*Very good and easy navigation
*Wide choice of the search criteria

INFORMATION TOBOOK.COM

*Relevant information about the product
*Photos,map,facilities, tourism information

INFORMATION GTAHOTELS.COM

*Strong relevant information about the product
*Photos,map,facilities, tourism information, user reviews

INFORMATION WORLDBY.COM

*Strong and complete relevant information about the product and Amsterdam
*Photos,map,facilities, tourism information, travellers reviews

BOOKING TOBOOK.COM

*Easy booking

BOOKING GTAHOTELS.COM

*Easy booking

BOOKING WORLDBY.COM

*Easy and fast booking

SERVICES TOBOOK.COM

*Affiliate program
*Instant online booking
*Immediate confirmation

SERVICES GTAHOTELS.COM

*Best rate guaranteed
*Instant online confirmation
*Last minutes bookings

SERVICES WORLDBY.COM

*Best price guaranteed
*Personal and customized travel assistance

NOTES TOBOOK.COM

*No guaranteed program
*Transparency of prices
*Confidentiality of information customers
*Lack of attractivity

NOTES GTAHOTELS.COM

* Attractive site
*Wide space for the description of our services

NOTES WORLDBY.COM

*Elegant and artistic design
*Wide space to describe the services of our hotel*Transparency of prices and rate

FINAL CHOICE

tobook.com marked as good

gtahotels.com marked as fair

THE BEST RESELLER FOR COLLEGEAMSTERDAM.COM IS WORLDBY.COM

http://centelya.blogspot.com/

Isabelle Polomack and I picked up these 3 reseller sites:

TOBOOK.COM
GTAHOTELS.COM
WORLDBY.COM

ANALYSIS


TARGET TOBOOK.COM

International clients
Business and leisure guests
People who can be looking for cheap or more extensive places to stay
Group bookings

TARGET GTAHOTELS.COM

International clients
Leisure people
People who have specific requests
Hotel and activities for all types of travellers


TARGET WORLDBY.COM

International target but always europeans (french, italian, spanish)
People looking for big cities
People looking for either B&B, hotels or apartments (not only one type of accommodations)

REACH TOBOOK.COM

To provide hotels with innovative technological products and services, to enable them to service their business and leisure guests.
Furthermore they want to create a virtual hotel market where travelers can find all the information they want about hotels.
tobook.com wishes to be the most valued site in the field of on-line reservations based on price, convenience, functionality and comfort
(we looked for those information in the mission of the company)

REACH GTAHOTELS.COM

1 million customers since 2000
80000 visitors a day
Adding a hotel to gtahotels.com inventory will ensure that it is seen by members of the gtahotels.com Travel Agents Program thereby increasing the hotel’s chances of receiving bookings. Hundreds of travel agencies are registered with them and visit the site regularly.
(we looked for those information to the mission of the company and the benefits of registered a hotel with them)

REACH WORLDBY.COM

7 million pages visited
worldby.com are committed to providing detailed information and rich photographic content on selected accommodations in Europe and the world, giving their clients all the information they need about the property when they reserve their vacations online


IMAGE PROJECTED / TYPE OF HOTEL TOBOOK.COM

From 0 Star to 5 Star hotels, apartments and B&B
Very easy to use according to guests’ requests
Simple but very good description of places to stay
Offers maps

IMAGE PROJECTED / TYPE OF HOTEL GTAHOTELS.COM

From 2 Star to 5 Star hotels
Very touristic website
People can pick their accommodations according to the attractions of the cities
Not a very easy format to use (many information everywhere)

IMAGE PROJECTED / TYPE OF HOTEL WORLDBY.COM

From 1 Star to 5 Star hotels, apartments, residences
Clear image
Upscale website
Good presentation of hotels by area and type of accommodations depending on what guests are looking for as far as facilities.
Simple, easy to use
Not too technical but not old-fashioned

AFFILIATE PROGRAMS TOBOOK.COM

Yes !
They give 45% of their commission to their partners
Tobook.com gets 10% commission of each finalize reservation costs

AFFILIATE PROGRAMS GTAHOTELS.COM

Yes !
Partners will be offered an industry unmatched 8% commission on all confirmed sales
Incentives for higher referral volumes will be also offered meaning that they offer even higher commissions rates
Co-branding to sites that generate higher sales throughout banners

AFFILIATE PROGRAMS WORLDBY.COM

Yes !
In % : for each reservation received from travellers, partners get up to 5% compensation of the reservation net value
Pay per reservation : a fixed sum up of 5 euro for every visitors who clicks on links on your site and then book a hotel stay using worldby.com reservation systems

TYPES OF MARKETING PROGRAMS OFFERED TO PARTICIPATING HOTELS ? TOBOOK.COM

Free presence at tobook.com
Free tool for updating availabality information on all other hotel’s websites
Free homepage for the hotel which will be submitted to more than 2000 search engines worldwide for higher rankings instant reservation service at the website
Be present on " special offers "
Highlight at no extra cost the extra offers of the hotel
Pictures, description of the hotel…

TYPES OF MARKETING PROGRAMS OFFERED TO PARTICIPATING HOTELS?
GTAHOTELS.COM

Partnerships with search engine websites such as kelkoo.co.uk, nextag.co.uk or travelsupermarket.com ensure that the gtahotels.com inventory gets maximum exposure
Feature at the top of google.com search results
XML technology gtahotels.com connects directly to 1000 of travel suplliers throughout the world
Pictures, description of the hotel…

TYPES OF MARKETING PROGRAMS OFFERED TO PARTICIPATING HOTELS?
WORLDBY.COM

Authorized tour operators
XML integration
Lowest price guarantee
Continious customer satisfaction survey
19 online publication
Pictures, description of the hotels…
describe each property in as much detail as possible. Each property has its own web site of 10 pages.
Each property has its own "photo gallery" of 30 to 60 images, the policy being "the more the better".

Aloft Brings a New Twist in Travel to Minneapolis

http://www.hospitalitynet.org/news/154000320/4031042.html

Starwood's new concept ALOFT will be developed in Mineapolis along Washington Avenue South in the trendy Mill District of Downtown just a few steps from the main attractions.

The 155-rooms are going to be avantgardist: high technology with style and social atmosphere.

President of Starwood Luxury Brand Group said that "they are excited to bring fun new way to play and stay to the City Lakes".

Aloft Minneapolis will be a landmark destination for local visitors as well as residents.

Social networkings are going to be part of the trip for consumers as all communal areas are well-designed.

Facilities are also better than anywhere else: spa, indoor and outdoor pools, fitness center, bars, restaurants with both technology and friendly design.

Once again, Starwood Group is in front of all its competitors offering a great concept for everybody: family as well as busimen men, couples and singles.

We are just waiting for them to be everywhere and enjoy staying more in the hotel!

Lausanne Executive Education | Summer Programme 2007 Now Available

For the one who don't know what to do during this summer....

http://www.hospitalitynet.org/news/154000370/4030969.html

Between networking and hospitality

The 27th Edition of the Lausanne Executive Education to Summer Programme 2007 is opened!

Goal: grooming participants and prepare them to become leaders of the hospitality industry but also give them a platform to network and create relationship worldwide.

22 modules are offered:

F&B revenue management

Pricing strategies

Marketing Communication Mix

Motivation and teamwork

Amongst many others...

For the one who want to improve themselves in hospitality, no hesitations, go to Switzerland!

Naladhu - Luxurious New Resort Opens in the Maldives

http://www.hospitalitynet.org/news/154000395/4030959.html

A new luxury resort in the Maldives... SO CHIC!

World-famous architects have combine their talents to capture the elegance of a slightly colonial era but also to provide guests of modern conveniance.

19 ocean houses; each named after a Maldivian plant has been designed to make every guest' s wish become true!

Every detail is perfect: romantic antique furniture, generous living, dining and bedrooms areas.

Each room gets a personal plunge pool, landscaped garden and vast deck sundeck.

Top-notched service of course!

Dining experience?

In the house Sala

In the living room restaurant

and for the romantics: in a local dhoni or wave breaker dining, platform hovering over the ocean.

Why not leaving now? I have no idea about the pricing...SO CHIC, NO CHEAP!