mardi 16 janvier 2007

Hotel Pierre: Palace in the Sky | By Stanley Turkel, MHS, ISHC!


This article talks about a common phenomena in the US; hotels started selling luxurious apartments called hotel residences. These residences are more expensive than a regular condo but “long term guests” get most of the hotel amenities for free such as spa, fitness center, concierge, etc...

One of the first hotels that started this concept was the Pierre in New York in 1958 after the US depression. The Pierre was and still is a world-known hotel with European-styled elegance located on 5th Avenue in Manhattan.

To escape bankcruptcy during the depression, the Pierre was sold for $2.5 million dollars. Then the hotel became a coopereative and some suites were sold to Cary Grant and Elisabeth Taylor followed by Lady Mary Fairfax, an australian media heiress who bought the penthouse, which was a former storage. This sale was a record in the history; $12 million dollars. She renovated the triplex as a French château and sold it again six years later for $21.5 million dollars.

Today, if you are looking for a place, the palace in the sky is on sale again for $70 million dollars (the highest price listed for a New York residence!). This 13,660 square feet triplex is waiting for you. You will become one of the elististe owners of an apartment in the famous Pierre Hotel owned now by Taj Hotel Group, the luxurious indian group that is making its mark in the hospitality market.

Today, many hotel groups are selling residences as part of a hotel. The demand is also growing a lot as living in a hotels is everyone’s dream. But you need to have a lot of money to be able to do it! The upcoming Ritz Carlton in Denver, CO, offers 25 apartments for sale. Future owners will get all the services of the hotel such as 24 hour concierge services and fitness center for free but won’t get housekeepers unless they pay for it.

I think it is a fantastic concept for people who like to be seen and have a highly social and life upscale! But isn’t it too expensive for such kind of services knowing that a lot of the amenities are either an upgrade or a pay-per-use service? I know that these types of accomadations are gaining popularity in the US as Americans are always looking for more convenience (the more amenities the better) and an urge to belong to an elite group of some sort, like being an owner of a hotel residence. When it comes to Europe, I am not sure yet that this concept could work.

Source: http://www.hospitalitynet.org/news/154000392/4029929.html



1 commentaire:

Elodie a dit…

As Aldona was saying in her article "Cool idea: Get the exact room you want", I think that the Hilton's room booking system is a great idea! I'd like to book my favorite room in London or in New York without stopping by the front desk and be sure to get room 520. I am sure as she said that the concept will be extended to other services later because that's the best way to keep customers and make them coming back!

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